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Vevo, the ad-supported music video channel launching in December, has signed AT&T as it first advertiser, the partners said today.
A rep for the channel said the partners weren’t disclosing terms or the types of ads that would run, but said that each client (more deals are expected to be announced soon) will have a “tailored campaign that fits their brand and will best target their audience.”
The deal represents what the music business hopes will become a major new revenue stream — advertising and branded content — enabling it to rely less on sales of physical music formats.
Partners in the Vevo
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