With the finalization of the Time Warner merger looming, AT&T has created a new advertising and analytics company, and it has appointed a new chief marketing officer to help lead the charge.
Kirk McDonald has joined AT&T’s new advertising and analytics company from ad-tech company PubMatic, where he served as president. Before PubMatic, McDonald was president of digital for Time Inc.
“Kirk brings invaluable experience in the media and advertising technology space,” Brian Lesser, CEO of AT&T Advertising and Analytics, said in a statement. “He is a transformational leader—one of many who will join AT&T as we invest in and build a new kind of advertising business.”
McDonald will report to Lesser, who was named CEO of AT&T Advertising and Analytics in August.
Further information was not immediately available as a representative for AT&T Advertising and Analytics and a representative for PubMatic did not immediately respond to requests for comment.