Atom to Push Original Web Video

NEW YORK Atom Entertainment said it would begin funding the production of Web-only video content, in an attempt to move broadband video beyond repurposed television fare.

Through the AtomFilms Studio, the San Francisco company plans to fund the production of dozens of independent short films made specifically for the Web. It will begin featuring the shorts this spring on its AtomFilms Web site, www.atomfilms.com, and through mobile devices.

The most popular Web video content to date has been news and sports clips that, for the most part, have previously aired on television. Yahoo’s entertainment unit is creating Web-specific programming such as “Kevin Sites in the Hotzone.” AOL, MTV and others are making original Net programs.

Atom Entertainment said it would fund entertainment shorts that work best in interactive and mobile media, particularly those that are quick and shareable. It initial lineup includes “Casual Encounters,” a six-episode series based on the Craigslist dating area, and “New Boobs,” a comedy about a woman considering breast implants to impress her neighbor.