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NEW YORK Atlas DMT said that it has acquired NetConversions, a company that provides Web site usability and optimization technology and services, in a deal that could amount to $7 million.
As a part of the buyout, Atlas DMT paid NetConversions $4.5 million in cash, and could dole out up to an additional $2.5 million over the next two years based on NetConversions meeting certain profitability goals.
This is the second purchase for Atlas DMT in less than two months.
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