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Euro RSCG will take up the challenge of revitalizing tourism for New Jersey's Atlantic City.
The Havas agency beat two other shops—Interpublic Group’s Draftfcb in New York and Havas’ Arnold in Boston—to land the assignment, which has a first-year budget of $20 million.
Beyond creative efforts, the assignment includes the planning and buying of media time. The winning agency’s media partner in the pitch was sister shop MPG in New York.
As planned, the advertising will take the form of TV, print and online ads.
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