Atlantic 10 Huddles With Conover

Conover Tuttle has been chosen by the Atlantic 10 Conference as the college sports association’s first lead agency.

In that capacity, the independent shop in Lynnfield, Mass., will craft marketing programs for the league’s men’s basketball teams. Conover will promote the conference to potential TV viewers, corporate partners, and even high-school players and coaches in an effort to boost recruitment at member schools, said Atlantic 10 commissioner Linda Bruno.

Though the assignment consists mainly of public relations and community outreach, Conover will also work on event marketing initiatives and corporate identity materials.