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ATLANTA
The familiar Southern drawl of Civil War historian Shelby Foote is meant to help convey the message that the United Way of Metropolitan Atlanta is the best way to affect large-scale, measurable change in the local community.
The spot was produced by the organization’s agency of record, Atlanta’s Bayless & Partners, on a pro bono basis. The ad will be complemented by radio, print and out-of-home executions, all carrying “The power of community” theme.
The public service spot, “Child,” opens on a middle-aged man with weathered features.
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