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Fountainhead Pringle Gets Vista Division
ATLANTA–The newly merged Fountainhead Pringle Dixon Prin-gle’s first client is the in-store unit of Vista Eyecare, worth $7 million.
Fountainhead Pringle topped one other finalist for the Lawrenceville, Ga., business, Bennett Kuhn Varner. Both Atlanta shops outlasted two other area agencies: 360 and Fitzgerald & Co.
Vista’s director of marketing Kris Felling said she was impressed with Fountainhead, which originally pitched the business. It was the addition of Pringle’s resources that pushed the agency over the top.
“They had a very strong creative plan to begin with,” said Felling.
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