The Atlanta Thrashers Cometh

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Under the gun to start lining up season ticket subscribers, the Atlanta Thrashers break their first advertising this month aimed at whetting Atlantans’ appetites for National Hockey League action.
The TV, print, outdoor and radio campaign was created by Fletcher Martin Associates in Atlanta.
The creative challenge is that while Atlanta has been awarded a franchise, sports team colors (blue and gold) and a logo, it will not begin play until next year.
“What we needed to do was to drive home the excitement of NHL hockey,” said agency executive vice president and executive creative director Michael Ewing.


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