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First Data Corp. has narrowed its agency search to four undisclosed shops–three in Atlanta and one in Minneapolis. Presentations are set for this week.
A representative said the winner will be given an agency of record designation and its first assignment will be for First Data Resources, an Omaha, Neb.-based business unit. Work for that division is aimed primarily at financial institutions. A decision is expected in early August.
The company does not have an agency of record.
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