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Huey/Paprocki Adver-tising and breatheinteractive joined forces to top four undisclosed Southern agencies in a review for a Homebanc Mortgage branding research and launch assignment.
The project budget was undisclosed.
The two Atlanta shops have teamed up before to land work from software supplier Cysive in Reston, Va.
“Sometimes all that clients want is creative. But in more and more cases, they need brand planning as well,” said HPA partner Ron Huey. “By partnering with breathe, we’re able to bring in senior talent on both sides.”
Breatheinteractive will handle brand planning research and direct marketing.
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