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DALLAS Ad veteran Steve Atkins has joined forces with Rudy and Heather Ruiz to form the multicultural agency Atkins/Ruiz.
Atkins serves as president of the new San Antonio entity. Rudy Ruiz serves as principal and creative director and wife Heather as principal and art director.
“The primary purpose is to create a partnership that reflects the diversity of the marketplace today,” Atkins said. “And to be able to look at the marketplace holistically and provide a communications program that has appropriate cultural relevance and do that from the first thoughts, not the end results.”
Atkins
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