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BOSTON Nike and Reebok are presenting new advertising related to the 107th annual Boston Marathon on Monday.
Canton, Mass.-based Reebok will unveil a new campaign that will include a “building light-up” advertisement on Boston’s Prudential Center tower beginning Friday evening. The ad will feature four distinct branding messages, one for each night through Monday, written for the runners, along with the company’s logo. The first message will read, simply, “Welcome runners.”
Saturday’s message will read, “Anyone can run a mile … It’s the last 25.2
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