The Athlete’s Foot Gets a Makeover

As The Athlete’s Foot moves forward with a major rebranding program, parent company NexCen Brands has appointed Darius Billings as director of retail brand marketing and merchandising at NexCen Franchise Management to oversee the initiative.

Billings, who is based in Norcross, Ga., plans to increase the assortment of performance and fashion apparel stocked by The Athlete’s Foot, and to introduce new exclusive clothing, including a possible TAF private label product. The proposed store brand items are “compelling, functional and fashionable,” he said. “I’m confident there’s growth for the franchise in apparel.”

Billings acknowledged that the franchise’s full name