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ATA moved its account to new Chicago agency Romani Bros. from Publicis New York in an effort to be more “cost-efficient,” said Rick Larsen, the Indianapolis-based carrier’s vp of marketing. ATA spent $40 million last year on advertising, according to CMR. Romani Bros. was started by former Grant Jacoby chief creative officer Bernie Pitzel and creative director Denny Hebson. Pitzel had a long relationship with ATA as a principal in the former Pitzel & Pollack.
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