ATA shifts to startup in cost-cutting move

ATA moved its account to new Chicago agency Romani Bros. from Publicis New York in an effort to be more “cost-efficient,” said Rick Larsen, the Indianapolis-based carrier’s vp of marketing. ATA spent $40 million last year on advertising, according to CMR. Romani Bros. was started by former Grant Jacoby chief creative officer Bernie Pitzel and creative director Denny Hebson. Pitzel had a long relationship with ATA as a principal in the former Pitzel & Pollack. Publicis in Mid America in Chicago, which closed last year, won the account in April 2001 .