At Perhaps the Best Moment Ever, Hornbach Unleashes an Ad for Stereotype-Smashing DIY Women

Tough work in more ways than one

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I’ve had a garbage couple of weeks since the Harvey Weinstein news broke.

The revelations. The conversations about the revelations. Then the hashtags: First #balancetonporc in France, then #metoo. Then the conversations about the hashtags. Then the inevitable questions: Could all the “me toos” be real? Why didn’t any woman stand up sooner? Can’t anyone flirt or make jokes anymore? Don’t some men just not know when they’re “harassing”? Don’t some women ask for it? What is “harassment”?

Then the explaining.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in