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SAN FRANCISCO Web portal Ask Jeeves is talking to approximately six agencies about handling creative chores on its ad account, sources said.
The incumbent is Omnicom Group’s TBWA\Chiat\Day in San Francisco, which broke new ads for the client in February, returning the Oakland, Calif.-based company to TV after an absence of four years.
TBWA\C\D could not immediately be reached, and it was unclear if the shop is defending. Ask Jeeves officials did not return calls.
The client in recent years has spent about $5 million annually on ads, down from a high of $20 million in 2000, at the crest of the dot-com boom, per Nielsen Monitor-Plus.
Sources
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