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The Ashton Kutcher-led production firm Katalyst Media has entered into a partnership with leading social networking apps developer Slide Inc. to launch an original Web series on Facebook.
The new short-form offering, KatalystHQ, is conceived as a mock reality series providing viewers with a behind-the-scenes look at the goings-on at the Katalyst offices in Los Angeles. The first episode, “Method Acting,” features Kutcher preparing a bit too seriously for an upcoming movie role.
Episodes of the show, which debuts today, are being distributed via Slide’s ubiquitous FunSpace app, which officials claim reaches 150 million users on Facebook.
The new partnership between Katalyst and Slide is noteworthy on several fronts.
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