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The brickheads have taken over Legoland California.
Asher & Partners, Los Angeles, with a pitch team that dubbed itself “the brickheads” for its presentation to Legoland California executives, won the estimated $10 million account last week. Rogers & Associates in Los Angeles partnered with Asher on the pitch, and will handle public relations duties.
The other finalists in the review were J. Walter Thompson’s Los Angeles office and Bates USA West in Irvine, Calif.
“We’re delighted,” said Joel Hochberg, president of Los Angeles-based Asher.
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