Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Publicis Groupe’s Fallon in London has picked up creative duties on Asda’s estimated $90 million account after a shootout against sister shop Publicis, which had held the retail business for 17 years.
The move came after the supermarket chain in October named Rick Bendel marketing director, overseeing the account. He had previously been COO at Publicis and had also run the business for a time at that shop’s London office.
“It was extremely competitive as you’d expect, but Fallon just clinched it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in