Asch, Florida Adman, Dies at 77

ATLANTA Veteran advertising executive and creative director George Asch died Saturday following an extended illness. He was 77.

Asch was the principal and creative director at Fort Lauderdale, Fla., shops Levy & Asch and Asch and Partners. He also was creative director at J. Walter Thompson in Miami.

Asch had more than 30 years of advertising agency experience, including stints at New York shops Ted Bates and Kenyon & Eckhardt. He worked on accounts such as Johnson & Johnson, RCA, Visine, Panasonic, Pepsi-Cola and Colgate.

His more than 100 creative awards included Addys, Clios and Emmys, sources said.

Asch was a resident of Boca Raton, Fla., and is survived by his wife and two sons.