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The Aruba Tourism Authority has privatized and installed new leaders. Could new agencies be far behind?
The tourism authority is in the midst of two reviews: one for its advertising business and another for public relations efforts. Each is down to a handful of finalists, with a decision expected next month, according to AAR Partners, the New York consultancy managing the reviews.
On the ad piece, account revenue and annual media spending is relatively small: around $1 million for the former and about $8 million for the latter.
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