Artustry to Handle ICOM Duties

Artustry Partnership has picked up ad duties without a review for ICOM Communications, worth $10-15 million, the agency said.
The shop will launch ICOM’s Megilla, a suite of applications–like Microsoft Office–that enables computers to take advantage of broadband telecommunications.
Duties will include logo, packaging and Web site design, and advertising and public relations. The campaign will initially utilize trade books, but consumers will also be targeted eventually.
Following Megilla’s November launch, Artustry will develop an image for ICOM, a 10-year-old phone company based in Westbury, New York, which brokers long-distance phone time by buying minutes from one phone carrier and selling them to another.