Artsy Spoofs Tout Seattle Film Festival

LOS ANGELES Independent WongDoody’s work for the Seattle International Film Festival employs animation and humorous songs as it simultaneously promotes and spoofs festival categories.

In one spot touting documentaries, a banjo-picking narrator explains that such films may well include “nude skydiving, whale migration, malaria … lesbian loggers, whistlin’, cheese makin’ in Bulgaria.” At another point, the singer proclaims, “The camera may be shaky, the sound may not be clear.” An insulted “cameraman” interrupts, saying, “Hey, you try trackin’ marmots across the [bleeped] frozen tundra and see how steady your camera is!”

Agency senior art director Mark Watson, who worked on the spots with senior copywriter Jennie Moore, said, “We’re trying to reach a new audience” in addition to hard-core film buffs.

Explaining