Steve Bornstein had it easy when he ran ESPN. Now he’s got to make the
ABC Family cable network a profitable player in Disney’s TV roster. It’ll be no layup
By Megan Larson
Scooby Doo to Sleuth Again
New version of classic cartoon series will lead Kids’ WB’s fall schedule page 4
Kids Audience Ratings expand, but advertisers can’t cash in
ABC’s Lyne Eyes Changes
New prime-time chief vows to take some risks
Movies to Star For TeleFutura
American films, original series highlight new net
National TV: Active
Advertisers in several categories have freed up money for January scatter, including packaged goods, telecom and movie studios. Nets are reportedly getting rates above upfront.
Net Cable: Slow
Sales execs report that first-quarter scatter money is trickling in, but at the last minute in most cases. Autos are spending, as are movie studios in advance of Hollywood awards.
Spot TV: Weak
January is slower than usual, with stations reporting minimal activity and wide-open, highly negotiable inventory. Political ad dollars are expected to start rolling in March.
Driven by auto dealers, local activity is pacing slightly ahead of last year. The retail category remains spotty at best. Rates are negotiable, as station clusters price for share. Most buys are placed close to airdates.
Beauty advertising in first quarter is holding its own against last year in fashion and women’s titles, as marketers expect sales of inexpensive cosmetic goods to grow despite the tight economy.
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