Art & Commerce: Running the Gauntlet

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After the 4A’s discharges its online salvo, two search consultants fire back
It’s happened before. Several times in the past year or so. Adweek is on the phone, The New York Times is holding and a fax from the 4A’s squeaks its way out of the machine. Always in quick succession and always on a Thursday, close to deadline.
This time, two Thursdays ago, the headline on the release reads: “AAAA develops new Web site to help facilitate the agency search and review process: New business site will be centralized, nonprofit and neutral.




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