Art & Commerce: The Runner's High

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This year is already turning out to be a tumultuous one for the advertising industry, with a number of notable accounts shifting without reviews. But a couple of recent events foreshadow even more upheaval.

The first is Nike’s decision to put its lead agency of the past 25 years, Wieden + Kennedy, into review for a longstanding assignment. A month before the review was made public, Nike CEO Mark Parker told investors, as Adweek reported: “The Nike brand will always be our strongest asset, but consumers are looking for new relevance and connections.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in