Art & Commerce: Ohm No!

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Nike is counting on the “yoga nistas.” You know the type: upwardly mobile women who practice yoga in order to attain inner peace and firmer buns. The athletic-wear company wants to convince this group that its new cross-training shoe, the Kyoto, is just what they need for their next yoga session.

So convince me. I can’t boast that I’ve practiced yoga for 15 years, as Christy Turlington does in her new book, Living Yoga. But I have dabbled enough to know that I don’t need shoes for it.

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