Art & Commerce: Letters

Philip Morris Rebuts Claims

Despite Cheryl Healton’s suggestion (Q&A, Adweek.com, Sept. 3), Philip Morris International does not pay, directly or indirectly, for product placement of its cigarette brands in films, on television or in any similar media, and we routinely decline all requests to use our brands for such activities. This has been PMI’s policy for many years.

In fact, we support measures to encourage movie producers, directors and others in the entertainment industry to refrain from showing smoking in movies, particularly those with appeal to minors. We also encourage national film ratings agencies to take into account smoking in films when determining movie ratings, and we would support stronger ratings for films that feature pervasive smoking scenes.

Philip Morris International sells cigarettes in over 160 countries, and we recognize the limits that voluntary restrictions on the part of individual tobacco companies or on the part of the entertainment industry can have. That is why we would support laws which prohibit all tobacco product manufacturers from paying for or otherwise inducing tobacco product placement.

We share the belief that children should not smoke, and we remain committed to playing our part to keep kids away from tobacco.

Michael Pfeil

Vice President, Communications and External Affairs

Philip Morris International

Lausanne, Switzerland