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TV regulars: Summer reruns, fall debuts has changed
No doubt there’s a lot of cash still to be squeezed from Who Wants to Be a Millionaire. Yet executives at ABC cannot help but be a little nervous at how quickly its across-all-demos ratings rocket has grayed. In its first two weeks, the aptly named Survivor, CBS’ summertime Darwin-on-the-beach reality show, has made last summer’s phenomenon look like, well, a program on CBS. How sweet it must be for the 60 Minutes network, which for so many years has sold its undesirable older audience to advertisers at cut rates, to lure young demos from the colossus of prime time.
Coming in July is Big Brother, a more existential challenge in which 10 strangers are confined to a house for 100 days under the camera’s eye to test Sartre’s proposition that hell is other people.




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