Art & Commerce: In Advertising, as in Life,

Just About Anything Goes
So Ileana Alem‡n-Rickenbach and Michael Dozier are upset with Chuck Porter’s comments regarding Hispanics [Letters, March 6]. Frank Lopresti is also upset. Something about objectifying women if images of them are shown without a head.
Both of these letters are sandwiched between an ad by FreeAgent.com. The headline is: “Some people enjoy the corporate life. Then again, some people enjoy nipple clamps.” The guy shown in the picture, I assume, is the one who enjoys the corporate life, as he doesn’t strike me as the nipple-clamp type. While we all know that, in reality, there are lots of nice guys with these characteristics, FreeAgent obviously considers this type totally devoid of the entrepreneurial spirit.
So now, is there going to be a rash of letters from guys bearing these characteristics crying foul for being depicted in such a demeaning way? Or from their wives and girlfriends?
Unfortunately, these days it seems that in advertising, as in life, just about anything goes. We’re either all going to have to declare a cease-fire and return to mass civility, or people are going to have to toughen up and quit their whining.
Kathy Neukirchen
President
Media Plus+, Seattle

The Large and Small of It: So Many Agencies, So Little TimeI’ve been a loyal reader of Adweek for most of my career. Lately, I’ve noticed that you only write about or mention mega-agencies or agencies with names that sound like hockey teams.
Admittedly, most of my career was spent at an agency that you mention in glowing terms, DDB. Now, I’m an owner and creative director of a small ad shop that produces great creative. Tirelessly, we send you breaking campaigns and account wins to no avail.
Is it our Brooklyn address or the billings of our new accounts (less than $50 million)? Agencies our size are interested in the success of other smaller shops.
Remember, in 1949, DDB was a small ad agency, too. It’s no wonder they developed the brilliant award-winning Volkswagen ad “Think small.”
Dom Marino
Partner, creative director
Marino & Co.
Brooklyn, N.Y.

Editor’s note: If there were only enough hours in the day to write about everyone in this business Don’t give up; keep sending in your news. We’ll do what we can.