Art & Commerce

Happy Returns Advertising agencies use their clients’ products or services whenever possible. Bozell, for example, bought financial advice from Merrill Lynch when doing its big deal with True North since, at the time, Merrill was buying ads from Bozell. Clients have a somewhat lesser loyalty; in this example, Bozell and Merrill parted ways shortly after the deal work was done. At this time of year, and only for an instant, ad people themselves become like clients–paying, instead of being paid–as they square up with Uncle Sam.