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What, Me Worry?
According to Competitive Media Reporting, ad volume across 11 major news media grew by 8.3 percent in 1998 compared to the year before–not bad for a mature industry during a period of low inflation. The outdoor medium showed the greatest increase, at 18 percent, but this may, in part, reflect a better system for measuring this chronically overlooked and undermeasured medium. Network radio was the only major to decline. As good as the year was, the latest data contain cause for caution.
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