Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Alan Gottesman
Fast-Change Artistry Ad outlays in the U.S. expanded by slightly more than 50 percent between 1992 and 1996, but the five fastest-growing advertising categories grew materially faster. Electronic entertainment supplies–a category that barely existed five years ago (accounting, then, for .03 percent of all ad spending)–won the growth-rate race by a wide margin. It’s still, even after a 13-fold increase, puny, at .3 percent of total advertising. In 1992, the segment routed 54 percent of its ad budget into magazines.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in