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Got Cookies? The Keebler Foods Co. recently completed a successful IPO, selling nearly 12 million shares at $24 each. The public snapped them up and, in the first few days of trading, the stock gained 15 percent in price. Keebler-the No. 2 competitor behind Nabisco in the $8 billion cookie and cracker industry-views its stable of brands, including Hydrox, Cheez-It and Sunshine Krispy, as one of its two main strengths. The other? A 3,200-person field force that visits 30,000 key retail locations an average of 2.8
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