Arnold’s Wainwright Dead at 70

ATLANTA C. Anthony “Tony” Wainwright, vice chairman of Arnold, died Oct. 3 in West Palm Beach, Fla. He was 70.

Wainwright began his advertising career in the mailroom of Leo Burnett. In 1969, he founded Wainwright, Spaeth & Wright in Chicago. The shop was responsible for launching Oil of Olay, Stove Top Stuffing and Country Time Lemonade.

He joined Boston-based Arnold in 2002 after a six-year stint at Havas’ McKinney + Silver in Raleigh, N.C., where he worked with clients Audi, Aetna/U.S. Healthcare, Bacardi, Miller Brewing, Ben & Jerry’s and Nasdaq.

Among other positions in advertising, Wainwright was chairman of Compton Partners, Saatchi & Saatchi, New York. Along the way, he authored more than a dozen books and screenplays.

Most recently, Wainwright served as vice chairman of Arnold Worldwide from his office in West Palm Beach, Fla., working closely with Ed Eskandarian, chairman of Arnold Worldwide Partners, and agency president and CEO Francis “Fran” Kelly.

“Tony will be missed dearly,” said Kelly. “No one I have ever met loved this business more. No one ever made more friends during one career.”

Former McKinney colleague, Mark Schofield, now president of The Jennings Agency in Chapel Hill, N.C., said Wainwright never used a computer, instead keeping in touch with some 4,000 acquaintances by writing up to 50 notes a day. “He had a writing style that was magic,” said Schofield. “It was spare and powerful.”

Wainwright served on several boards of directors such as Danka, MKTG, American Woodmark and the Baylor Hospital Foundation. His honors include awards from the Cannes Film Festival, Venice Film Festival, Clios and The One Show.

Wife Mary Beth, daughters Colleen and Elizabeth Wainwright, and stepchildren Joseph and Wendy Kaplan are among his survivors.

A memorial service will be announced at a later date. In lieu of flowers, donations may be made to: Baylor University Medical Center Foundation, c/o Dr. John Fordtran, G.I. Research, 3500 Gaston Ave., Dallas, Texas 75246.