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Spots Tease Rollout of Digital Video Product
BOSTON–Arnold Communications compares the launch of digital movie rental technology Divx to the invention of the automobile, the computer and the airplane in three teaser commercials that broke last week.
One 15-second spot opens with a quote superimposed over the face of a horse. Attributed to Henry Ford’s banker in 1903, the quote reads, “The horse is here to stay, but the automobile is only a fad.” A voiceover says, “Sometimes the biggest ideas are the hardest to grasp.”
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