The New York office of Havas’ Arnold has won Mike’s Hard Lemonade following a review.
The Havas-owned shop bested Omnicom units Cutwater in San Francisco and Energy BBDO in Chicago in the final round of a review. (IPG’s Gotham, New York, also reached the finals but withdrew in December, per sources.)
Independent Amalgamated in New York was the incumbent.
Mike’s spends about $10 million annually in major measured media, sans online, per Nielsen.
Client president Philip O’Neil praised Arnold’s “understanding of the balance of commercial success and great strategy, combined with great creative.”
John Staffen, the shop’s New York managing partner and CCO, said, “They want good work, we do good work. They want to succeed, we want them to succeed. It’s as easy as that.”
Consultancy Ark Advisors assisted with the search.
Media duties were not in play and remain at independent Horizon Media, New York, which added that portion of the business less than a year ago.
Arnold struggled through most of 2009, but Mike’s represents its second notable win in as many months, following the selection of its Boston headquarters office for Panasonic’s $30 million account.