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BOSTON Havas’ Arnold has introduced its first campaign for Internet phone company Vonage since winning the account in October following a review.
The client said three TV spots broke on Dec. 26. They show people doing “stupid things,” such as engaging in dangerous snowmobile and skiing stunts. Supers read: “People do stupid things. Like pay too much for phone service. So switch to Vonage.”
At the close of each 30-second spot, a voiceover says, “If you’ve got broadband, you’re ready to go.”
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