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BOSTON Havas’ Arnold takes a decidedly light touch in commercials that begin rolling out this week to introduce Volkswagen’s Touareg sport utility vehicle.
Five teaser spots take the form of VW ad auditions. The actors trying out for the parts are all hopelessly inept and include an overzealous would-be “soccer mom” (at one point she growls) and a slacker guy who pretends to stop the SUV in order to pet a mountain goat. The teasers omit the brand’s familiar “Drivers wanted” tagline and show only a brief glimpse of the front of the vehicle.
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