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BOSTON New commercials breaking for Citizens Bank retain the familiar “Not your typical bank” tagline, but otherwise, the spots from Havas’ Arnold take the campaign in a new visual and thematic direction.
In keeping with the tenor of the uncertain economic times, new spots take an understated and reassuring approach in discussing financial issues that impact people’s daily lives. Commericals present average-looking spokespeople, off to the side of the screen, framed by the bank’s familiar green colors.
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