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Mike Smith and Dave Swaine, the team behind the first incarnation of Budweiser’s “Frogs” spots, have joined Arnold’s St. Louis office. The move is the latest effort by the Havas network to upgrade its creative product in North America.
Arnold has made top-level creative changes in almost all of its major offices during the past three months. The goal is to create a “nimble, highly creative network” of agencies with similar philosophies, according to Ron Lawner, Arnold’s chief creative officer.
Smith and Swaine join as vice presidents and associate creative directors, new positions at the shop, where they become the second tier of creative management under CD Mark Ray.
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