Arnold Recruits GSD&M Exec for VW

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BOSTON David Eiben started yesterday at Havas’ Arnold in Boston as vice president and group account director on the agency’s flagship Volkswagen business, the shop confirmed.

Eiben, 38, replaces svp Don Lane, who now oversees the ESPN Mobile and Timberland accounts.

Eiben comes from Omnicom Group’s GSD&M in Austin, Texas, where he served as an account director on Frito-Lay. Prior to GSD&M, he worked as an account director at Fallon on BMW. There, he helped oversee the BMW Films project.



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