Arnold Readies Ads For New VW Bug

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Print Campaign Is Reminiscent of DDB’s Breakthrough ’60s Work
DETROIT–Arnold Communications’ ad campaign for Volkswagen of America’s New Beetle will be designed to evoke memories from consumers old enough to remember the original cars while being humorous enough to appeal to a younger crowd.
The TV and print campaign, scheduled to break in March, will be targeted at a broad audience. “[The car] is designed to appeal to people who fondly recall the past, as well as young people who have no connection at all to the original,” said Clive Warrilow, president and chief executive officer of VW of America.





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