Arnold Prevails in Bob’s Stores Review

NEW YORK Bob’s Stores on Tuesday awarded its broadcast creative business to Havas-owned Arnold following a review. The account is worth $3-5 million.

Arnold’s New York office overcame finalists Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston; and independent shops North Castle Partners in Stamford, Conn., and Tucker Hampel Stefanides & Partners in New York.

“All of these agencies came to us with smart thinking. Arnold’s work stood out because it recognized Bob’s unique appeal in a highly original and memorable way,” said Susan Daniels, assistant vice president of marketing for Bob’s Stores, in a statement.

Bob’s had previously worked with Boston-based independent Clarke Goward on broadcast creative.

Pile and Co., the Boston-based management consulting firm, managed the review.

The Meriden, Conn.-based clothing chain, a unit of TJX Cos., handed media chores to Hill, Holliday without a review during the evaulation of shops for the creative portion of the account. The chain has 36 locations in New England, New Jersey and New York.