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Arnold has picked up ad chores for Panasonic’s consumer electronics business following a review, according to sources.
MDC’s Kirshenbaum Bond Senecal + Partners and its Media Kitchen unit had been the incumbents on the account. Those agencies did not participate in the competition, which began in early November.
Panasonic spent $25 million in domestic measured media in the first three quarters of 2009 after spending $29 million on ads during all of last year, per Nielsen. The company’s U.S.
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