Arnold to Partner with Jordan

BOSTON — Jordan McGrath Case & Partners/Euro RSCG will be realigned within the Havas Advertising network and become a unit of Arnold Worldwide.
The Arnold name will eventually be added to the 300-person New York-based agency’s monicker, though the shop w ill remain fairly autonomous for the time being, with chairman/CEO Pat McGrath and president Stephen Badenhop in charge, sources said.

Arnold managing partner Tom Lawson is in line for a top job at Jordan McGrath, and is being considered for McGrath’s post should the latter step down within the coming months, sources said.

An Arnold representative said many details, including the ultimate managememt structure and name of Jordan McGrath, had not been finalized.
Lawson, Arnold chairman Ed Eskandarian and officials with Havas in Paris did not return calls; McGrath declined comment.

Lawson joined Arnold in 1994 when the Boston shop absorbed McCann-Erickson’s Universal Group, which Lawson had helmed. Lawson was viewed as a prime candidate for the presidency of the agency’s Boston headquarters until Kelly was given the title last year. Lawson runs Arnold’s McDonald’s co-op accounts, but of late that business has dwindled, with franchisee groups in Boston, Detroit and Richmond, Va., all sacking Arnold in 2000 [Adweek, April 10].

Jordan McGrath is known for its packaged-goods and consumer marketing acumen, handling various assignments for Procter & Gamble, Welch’s and Hasbro, among others. For the past two years the agency has reported to Havas through th e New York-based Euro RSCG Worldwide network led by Bob Schmetterer. Under the realignment, the unit will report through Arnold’s Eskandarian.

Boston-based Arnold, which joined the Havas network last year when the French conglomerate purchased holding co mpany Snyder Communications. Arnold has long sought a viable New York office. Havas this week reported 2000 revenue of about $1.67 billion, a 49% improvement over 1999; net income rose 58% to roughly $114 million in the same period. Those figures take into account fourth-quarter results for Snyder Communciations, which Havas acquired on Sept. 26.