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Arnold and sister shop McKinney & Silver have emerged as contenders in a review for the $30 million advertising account of the Nasdaq stock exchange.
Along with Boston-based Arnold and McKinney in Raleigh, N.C., the contenders are The Richards Group, Dallas, and New York shops Grey, J. Walter Thompson, and Young & Rubicam. Incumbent Messner Vetere Berger McNamee Schmetterer/Euro RSCG, which has handled the account since 1989, is defending, the client said.
The account covers both creative and media duties.
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