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Arnold last week bid farewell to Verizon Communications, one of the agency’s longest standing clients, as it intensified efforts to expand its relationship with Fidelity Investments.
Officials at the Boston agency on Thursday met with top executives of Fidelity, focusing on ways the agency’s “brand essence” philosophy can be applied to the client’s Powerstreet online brokerage, sources said.
Arnold, which earlier this year won interactive projects from Fidelity, is gunning at the very least to wrest some Powerstreet work from Gotham, New York—but the ultimate goal is to unseat Fidelity lead agency Hill, Holliday Connors, Cosmopulos, Boston, sources have said.
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