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Hired guns brought in to help bolster Arnold Communications’ pitch to EMC Corp. scored a bull’s-eye. Now, the Boston-based agency is working to convert those recruits.
High-tech marketing consultant Alan Quarello has been named account director on the estimated $15 million assignment. Arnold, which is owned by Snyder Communications, Bethesda, Md., is also in negotiations to make what one source described as a “substantial investment” in Applied Metrix, a small data analysis firm in Sherborn, Mass.,
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